Great British Design Quest

A new set of postage stamps celebrates a century of British design icons — from the Mini car to the miniskirt. The Royal Mail stamps feature 10 different 20th-century design classics. They include the red double-decker bus, the Concorde supersonic jet, the orange-and-white Penguin paperback and the compact Mini car.





Another shows the miniskirt designed by Mary Quant that revolutionised fashion in the 1960s. Quant says she was "bowled over with delight" at the honour. The Royal Mail said the original idea had been to celebrate the 50th anniversary of the Mini, but that this was expanded to include other 20th-century icons. The stamps released Tuesday can all be used for first-class postage within Britain. They will be available for a year.





Is there anything more British than a red telephone box? Like giant red soldiers, they have been a landmark for a lifetime. The shape of architect’s Sir John Soane’s mausoleum in St. Pancras Old Churchyard in London provided the inspiration for the design by Sir Giles Gilbert Scott of the iconic red telephone boxes.





K6 phonebox - They were painted red to make them easy to spot.


Designed at the request of the Post Office in 1926 the K2 was the first production cast iron kiosk. Too expensive for national use, the K2 was produced exclusively for the London area. All K2 kiosks now on the street are preserved as listed buildings. Designed to commemorate the Silver Jubilee of King George the Fifth in 1935 the K6 kiosk was the first to be installed across the country and is what the World knows of as the red telephone box.

It is gratifying that two designs from London Transport have made it to the “Top 10”, Harry Beck’s Tube Map at No. 2 and the iconic Routemaster Bus at No. 6. For London Transport has contributed a great deal to modern British Design largely through the influence of Frank Pick. The obsession with clear design and image was continued through to Harry Beck’s famous schematic map, commissioning its own “machine typeface” to make its posters, signage and publications clearer, building instantly recognisable branded station buildings and station fittings and using engaging and innovative advertising in the 30’s. Today London Underground’s trademark roundel is the second most recognised brand worldwide. The Directors in the 20s and 30s saw good design as good for business. By the example it set under Frank Pick the Underground was gradually able to change the public’s attitude to railway stations which had been seen as shabby and inhospitable places. Sir Nicholas Pevsner wrote that Pick saw in every detail a “visual propaganda” and he used this not only to improve the Underground but the environment as a whole. Charles Holden brought the Underground station to the forefront of modern architecture: This achievement is unequalled by any other transport company before or since.

http://daithaic.blogspot.com/2008/04/give-my-regards-to-55-broadway.html

The London Underground map has been selected by the Design Museum and BBC Two's The Culture Show to appear in a shortlist of 25 items for the Great British Design Quest, a nationwide vote to find the public's favourite example of design in Britain since 1900.




Harry Beck's Map

By the early 1930s, the London Underground network had expanded so considerably that it was difficult to squeeze all the new lines and stations into a geographical map. Passengers complained that the existing map was crowded, confusing and hard to read. It was decided that the network was too big to be represented geographically and the Underground commissioned one of its draughtsmen Harry Beck (1903-1974) to devise a more efficient method.


Mr. Beck and his map

Basing his map on an electrical circuit, Beck represented each line in a different colour and interchange stations as diamonds. The crowded central area was enlarged and the course of each route simplified into the form of a vertical, horizontal or diagonal line. The diagrammatic map was produced on a trial basis as a leaflet in 1933 and Beck continued to refine it until 1959.

As the tube system grew during the early 1900's maps showed the layout as it related to communities and streets that lay above it. This would be a perfectly predictable and acceptable “design answer'” in the early days of the system since the early users would need to relate the comparatively new system to the streets and areas they already knew. These early maps were not Beck's and as the tube layout became more complex he realised that a major simplification was necessary. The use of lines drawn only in multiples of 45 degree angles allowed him to begin his simplification.

His task covered more than 30 years of development and in a time when cartographic changes were not achieved by “dragging and dropping” or simply “clicking a button” on the computer, this represented an astonishing degree of dedication. His early maps and lettering were all drawn by hand.



Harry Beck was an electrical draughtsman and produced drawings of electrical circuits; circuits used in the running of the Underground itself but his training had given him knowledge of the symbols and techniques used to depict wiring, diodes, resistors, junctions and valves. He obviously knew of the colour coding used on resistors and capacitors and had the considerable draughting skills to produce concise drawings ~ this was after all his job with London Underground, and as he lived and worked in London he had experience of the tube system itself. Familiarity with a design 'need' is usually a tremendous help when it comes to finding solutions to a problem and Beck's home in the north London suburb of Finchley was far enough away from the city that he would have frequently used the underground-rail system.

Beck first submitted his idea to Frank Pick of London Underground in 1931 but it was considered too radical as it did not show distances relative from any one station to the others. During 1933 the map was given its first publication (700,000 copies) and the reaction of the travelling customers proved it to be sound design; it immediately required a large reprint after only one month. Beck was paid the equivalent of £5.25 or his "Design Classic"! It should be said that Beck continued working on the map as the system changed, until his death in 1964 and this work has continued - more recently by Tim Demuth (and early on with Paul Garbutt - 1964), of London Transport's Publicity Department. The “simple coloured lines on white” are now used on so many other products the map is symbolic of London's tourist industry itself.


A commemorative plaque near Beck's home in Finchley


Harry Beck's map has created such a powerful impression that it dominates our perceptions of London's geography. A variation of his original design is still used by London Underground today, and Beck's concept of a diagrammatic map has been imitated all over the world.


Routemaster Bus

One of the most famous symbols of Britain is the double-decker bus, which was first introduced in 1925 when the London General Omnibus Company secured official approval to use buses with covered top decks. The first double-decker was the NS-type, but the most popular - and memorable - emerged thirty years later when the Routemaster took to the road.



Developed over nine years from 1947 to 1956 by a team led by Douglas Scott (1913-1990), the Routemaster was designed for efficient mass-production. By constructing a bus from the maximum number of interchangeable parts, Scott reduced the cost of the initial tooling and manufacturing and of repairs and maintenance too. He equipped the Routemaster with the latest innovations such as power steering, an automatic gearbox, hydraulic brakes, independent springs and heating controls.



Passengers loved the Routemaster for its distinctive 'brick' silhouette, with a flatter front and less prominent engine than its predecessors, and for endearing interior features such as the 'lovers' seat' at the back, wind-down windows and soft lighting. The Routemaster remained in active service for nearly fifty years. After several reprieves, it was finally withdrawn in 2005 except for token use on two heritage routes. The Mayor of London, Boris Johnson, has pledged to bring back the Routemaster as a redesigned modern bus but there are doubts as to whether this is possible or practicable.

http://daithaic.blogspot.com/2008/12/routemaster-to-perdition.html



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